Music In Africa
Online platform for the world of African music
Music plays a special role in Africa. It connects people, creates identity, and shapes the continent’s attitude toward life. Especially for young people, music is now one of the most important means of social standing and income. But music is also a vehicle for addressing everyday problems and political issues. The importance of music in African life is part of what makes the online platform Music In Africa such a success. It provides musicians from all over the continent with the opportunity to connect, share experiences, and promote their music.
Music In Africa extends beyond the borders of a single country. Instead, it focuses on the creative potential of all 54 African nations collectively with reliable, up-to-date information on music scenes spanning the continent. More than 150 English and French-speaking authors from all over Africa contribute regularly to the free online platform.
For musicians, concert promoters, fans, and journalists
While Music In Africa is designed primarily for African musicians, concert promoters, fans, and journalists, anyone with an interest in African music is welcome to explore the platform. Topics include opportunities in the music sector presented by digitalization as well as the immense societal and political influence of music in many African countries.
Overview of Music In Africa services:
- Profiles of more than 22,000 musicians and cultural organizations
- More than 600 quality-reviewed overview texts
- A music magazine with daily concert news and reviews
- Online and offline educational seminars
- Personalized newsfeed for registered users
- Free music and video streaming
- Electronic media kits
- Messaging and booking tool
What has been achieved so far:
(as of June 2019)
- 500,000 single users/month
- 22,000 registered artists and institutions
- 200,000 music titles available for streaming
- 35,000 newsletter subscribers
Music In Africa is more than just a platform with information. More importantly, it provides networking and continued education opportunities for musicians. Any musician can create a profile that enables direct contact with fans, concert promoters, and other stakeholders from the music scene. This leads to new collaborations and contracts. Seminars and workshops on subjects ranging from music and culture management to instrument building and repair are also a part of the platform’s services. Music In Africa is also taking on an increasing role in concerts and exchange programs.
ACCES Conference: a hub for new ideas
The Music In Africa Conference For Collaborations, Exchange And Showcases (ACCES) is the platform’s annual highlight. The conference brings together musicians, producers, organizers, and cultural stakeholders from the entire continent to exchange ideas, discover new talent, and discuss the future of a thriving music sector.
Music In Africa Connects: Special projects for countries in conflict and crisis
To ensure that musicians from regions in the midst of conflict and crisis can benefit from Music In Africa, we partnered with the German Federal Foreign Office in 2017 to establish a special project called Music In Africa Connects.
Siemens Stiftung and Goethe-Institut created the concept for Music In Africa in 2011 with the help of more than 100 professional musicians, academics, journalists, managers, and educators from Africa and other countries around the world. To ensure longevity and to make it a truly African project, the nonprofit Music In Africa Foundation was established in 2013 in South Africa. Now, a 15-person team with regional offices in Johannesburg, Kinshasa, Dakar, Lagos, and Nairobi are in charge of development and operation of Music In Africa.
Deliberately taking the back seat: Siemens Stiftung’s role
Siemens Stiftung’s involvement with Music In Africa takes place predominantly in the background. Siemens Stiftung provides the Music In Africa Foundation with financial assistance and expertise in establishing a sustainable organization. Our focus is on employee development, finding authors and other partners, and legal issues. Following intense involvement when the project launched, we have gradually reduced our role over the years and hope to see the platform become fully self-sustaining without our help by 2022.
The art of stepping back
Nathalie von Siemens writes about how passion for music led to a platform for musicians in Africa and a self-sustaining foundation. She examines where Siemens Stiftung’s role ends and where local engagement begins.
2011 marked an important first step with the creation of the Music In Africa Foundation. The Foundation is now in the driver’s seat when it comes to expanding the platform and has seen Music In Africa become the most active cultural platform in Africa. Since launch, the portal has demonstrated constant user growth (musicinafrica.net as of October 2017):
- 160,000 users / month
- 16,300 registered artists and institutions
- 50,000 songs available for streaming
- 20,000 newsletter subscribers
Working toward self-sufficiency
The Foundation’s strategic plan for the next three years focuses on increasing fundraising and diversifying its existing financial base by getting more partners and donors involved. The website contains several advertising and business possibilities for the entire continent. You can find more information on the latest developments in the Music In Africa Foundation annual report.